||Florida Atlantic University is proud to be a host institution for the Small Business Development Center in southeast Florida reaching from Sebastian to Key West. With 9 offices throughout the region, professional expertise is available to small business owners and entrepreneurs to help them succeed in both the domestic and international marketplace. The FAU SBDC invites you to contact any of our centers for counseling and training assistance.
If you’re looking to get started with Facebook Ads and a facebook marketing company, you might be feeling overwhelmed by the amount of information out there about how to do it effectively. It’s easy to feel like you need to learn everything about AdWords before you can even begin, or that your ads won’t be effective unless they’re perfectly crafted by an expert.
The first thing you need to do is make sure you’re using a good landing page. Your landing page should have a specific call-to-action, be mobile responsive and load quickly. Once your landing page is solid, it’s time to choose an ad format that fits your business goals. There are five different types of ads that fit into two distinct categories: link ads and photo ads. Link ads direct viewers to either your website or another app on Facebook while photo ads attract users through compelling imagery and/or videos.
If you’re just getting started with Facebook ads, or if you’ve never used them before, it may seem like there are too many things to pay attention to. With just one click you can trigger something that ends up costing your business money! To avoid running unnecessary ads and wasting valuable budget, it's best to be prepared. Here are a few settings that will help keep your ads performing well: Make sure your target audience includes everyone who is eligible to engage with your ad—meaning anyone who meets all of your targeting criteria.